Lately, I have been considering an interesting news item category. It all started, when few months ago nearly each mainstream daily newspaper in the UK reported the unhappy demise of Jade Goody on the front page. Whereas it definitely is a sad event, once I saw this news item grabbing two of the high 5 scan news on BBC web site two things clicked in my mind with regard to celebrity hype and the PR ways and marketing.
Firstly, in Liverpool I had an instructional colleague who researches into the area of celebrities and their impact on masses. He conjointly happened to be a fanatic football fan and I remembered him telling me that he had scan umpteen range of celebrity biographies (together with many footballers and entertainers) and had concluded that there was hardly anything inspiring in those memoirs (BTW, jade goody had one!). It absolutely was simply one skill that had place most of those individuals within the mainstream media and once they are there we tend to grasp the human struggle to be there.
The second thought which arrived in my mind related to the ability of high tech public relations (PR). I might be fully wrong but even the BBC obituary of Jade Goody notes "...she hit the headlines as a young girl with shockingly poor general knowledge, who was usually the thing of her fellow housemates' derision" (BBC, 2009). However, when you just sort Jade Goody in Google it turns up with five,one hundred thirty,000 results. These embody a Wikipedia which is several print pages long, official website, news (clearly in terms of celebrity gossip), a perfume web site and a FAN website (yes...)!
Pondering this I ran another Google rummage around for Prof. Amartya Sen (yes, yes, the 1998 Nobel prize winner) and it returned with 659,000 entries. Pardon me Prof. Sen for even comparing.
But, this demonstrates the facility of public relations and how PR firms exploit it.
I am amazed to determine that society as a whole what do we tend to very explore for and how our thoughts will be manipulated. Strikes a chord in my memory of Edward Bernays - the father of public relations and also the nephew of Sigmund Freud - who believed in manipulating society and resultant public opinion. In one in all his seminal works 'the propaganda' he argued that the manipulation of public opinion was a necessary half of democracy. He successfully used it in 'breaking the taboo against lady smoking in public' and even serving to United Fruit Company (these days's Chiquita Brands International) and therefore the U.S. government to facilitate the successful overthrow of the democratically elected president of Guatemala, Jacobo Arbenz Guzman.
These days's high tech public relations firms have honed their skills with such a finesse that a 'Miss Piggy' who reportedly thought a ferret was a bird, an abscess a green drink from France, that Pistachio painted the Mona Lisa, that there was a part of England referred to as East Angular and that there was a language known as Portuganese (Jeffries, 2009) gets a pair of out of five prime news things on BBC and gets coverage on all the planet media. I have seldom seen that being achieved...
One thing has surely going wrong at the macro societal level or I guess Bernays was thus right when he said "The general public has its own standards and demands and habits. You'll modify them but you dare not run counter to them." This is what we have a tendency to demand as news nowadays, do not we?
Author Resource:-
Todd Sanders has been writing articles online for nearly 2 years now. Not only does this author specialize in biographies memoirs,you can also check out his latest website about:
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