Besides having a screaming toddler clinging to her while she varieties up a business proposal, a Mumpreneur is quite a totally different creature from a typical entrepreneur. I've got received my truthful share of snickers and stifled laughter when I introduce myself as a Mumpreneur. In Asia, this new 'company organism' remains a fairly new concept for many business people. I attend courses and workshops that teach entrepreneurship. I network with entrepreneurs for business opportunities. I even partner entrepreneurs on selected business ventures. (And no! They do not bring along their daughters/ sons for our business meetings.)
But forever at the back of my mind, I recognize being a Mumpreneur puts me during a completely different spot. A separate category of its own, which I have come to embrace for its benefits
For one, I buy to own a "Daughter Day" every 2 weeks. That's time I put aside for my 2 year-old. I am not afraid to announce it to my business partners, who seem each envious and amused. I celebrate work-family balance as a Mumpreneur and four operating days (out of twenty-two) may be a fair ratio to devote to family. On 'Daughter Day', I don't take calls; don't answer emails nor attend business meetings. Most business contacts settle for and respect that call (since I'm a MUMpreneur) and typically work around my schedule.
Mumpreneurs conjointly get the prospect to place pictures of their own kids on their site/ blog/ twitter page, while not compromising on a professional image. Instead, if employed in the correct context, personal sharing of sure information stands to help. One amongst the Mumpreneurs I support, sells organic skincare merchandise for children. Her four-year previous daughter is the "face" of her product. As she conducts her outreach programme to schools in Singapore, she is acutely aware that her own trust and belief in the product's advantages have greatly helped her to convince potential buyers. Her own daughter is the simplest testimonial of the product's benefits.
Each since jumping on the Mumpreneur bandwagon, I have come to watch and appreciate the growing Mumpreneurs' network on cyberspace. A straightforward Google search will prove my point. Facebook pages of Mumpreneurs who add every alternative as fans or friends are evidence of a group determined to be pillars of support for one another. Rather than the standard competition that one sees with entrepreneurs, there looks to be an unspoken desire to help each different succeed. (And no, they do not settle for Dads in these networks.)
Most of all, being a Mumpreneur means that that we need to be creative. Entrepreneurs would like creativity in coming up with business solutions. Mumpreneurs need to be inventive with the business model, with our time, with our goals and with our skills. Not all mothers set up on-line or home businesses based on the abilities they have. After all, quite a large range flip to new businesses that they'd no previous contact with. Accountants with an on-line bakery, PR consultants turned jewellery-designers, Doctors who design and stitch baby shoes, Lawyers with a newfound passion in hat making. (Etsy.com has its truthful share of such talent)
Creativity with Time-management is vital for Mumpreneurs, as we now not have an excuse. "Please mind Sarah, I need to work overtime" won't go down well with the husbands, since our business was started (in the primary place) thus we have a tendency to may have work-family balance.
Last however not least, Mumpreneurs are fuelled by a totally different set of dreams and goals. Most people don't design a business which will be sold off, that may obtain funding from a bank or be thought-about by venture capitalists. Most mothers who select to be a Mumpreneur do therefore because they need a lot of versatile time with their children. Profits are necessary, however not like different entrepreneurs, it's the maternal love that started the business, propels it forward and keeps it going. And therein, lies all the difference.
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