It’s surprising that a heap of business homeowners have never had correct branding done for his or her businesses. Beginning with their company name. Many merely name their corporations after themselves (ex. John’s Accounting Service, THM Enterprises, etc.) or simply a reputation that they pull out of the air. What’s in an exceedingly name? A rose by any other name would smell simply as sweet. Right?...Wrong! Not if we tend to called it a stinkweed!
Your company name is everything. It’s a crucial part of your marketing and your brand. At the mere mention of your business’s name, shoppers and prospective shoppers ought to expertise an emotional reaction. Your business name serves as an emotional anchor for your brand. So it should not be taken lightly. It’s ideal if your company name tells folks what you do. Not like the home improvement company that we came across named XRM Technologies. They really install gutters, windows and vinyl siding believe it or not.
So how do you come up with the right name for your company? For our purchasers, we tend to use an exercise that we have a tendency to decision the ‘name game’. Here’s how you “play it”. On a bit of paper, draw a line down the center of the page, dividing the page into 2 columns. On the left facet of the page, write down all of the issues or “pain points” that your prospect feels. I mean everything (ex. They have dangerous credit, can’t get credit cards, can’t get loans, need to pay higher interest rates, will’t get a mortgage or automobile loan, must pay cash for everything, are embarrassed by their bad credit, etc.). Be very thorough and leave nothing out.
Next, on the proper aspect of the page, write all of the solutions to the problems and “pain points”. For instance: drawback - they need dangerous credit; answer- raise their credit score to a smart score; downside - they're embarrassed by their unhealthy credit; answer - instill in them a sense of pride from having an improved credit score. When you finish listing all of the solutions to the issues, have a glance at all your resolution words and phrases and then piece them along to return up completely different names for your business.
Therefore, a real estate management company may be ‘Worry Free Property Management”. A florist may be ‘Last Minute Florists’. A dentist could be ‘Your Beautiful Smile Dental’. An insurance agency may be ‘Peace Of Mind Money Services’. A fitness center could be “New You Fitness’. A inexperienced janitorial company might be ‘Clean, Quick & Green Janitorial’. A home improvement company might be ‘24 Hour Windows & Doors’. You get the idea. From your list, opt for vi - 10 of your best choices. Write them down on a piece of paper in column formation.
Lastly, you wish to attempt and do some surveys. Visit the local mall, bookstore or no matter place your industry prospects gather (the business district at lunchtime, supermarkets, seminars, hardware stores, hospitals, etc.) and get their input on your name selections. Perform at least 10 - twenty surveys. Tell them what you would like your prospective customers to feel and suppose after they hear your company name (ex. trust your company, be relaxed, be excited, laugh, need to form money, become hungry, want to eat healthily, etc.). Raise them to concentrate to your selections and rank them each from one to ten (one being the worst and ten being the best). Lastly, raise them if they didn’t like your name choices, are there any names that they’d recommend. This is often powerful because your actual market tells you the name that appeals to them the most.
The end result of the ‘name game’ is a business name that appeals on to your market You effectively eliminate the chance of having a non-compelling name that simply sounds catchy or flashy. Instead, you get a name that when your prospective and existing shoppers speak it, it instantly solves their problems.
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