The thick and skinny of affiliate promoting typically comes right down to a trade-off between work and worry.
Work: The work and time it takes to create smart authority sites with high visitor price and long lasting serps positioning.
versus...
Worry: The strain over when those quickly ranked machine gun affiliate traps, slick redirects and frame pages can get nerfed or maybe flagged as spam.
Whether or not you are designing an affiliate web selling arrange from scratch, or if you already have affiliates sites deployed, you always need more testing and feedback to watch your conversion-path effectiveness. The most common ways to regulate are spinning and split testing pre- and post-click parts like ad copy, anchor phrases, and landing page copy. However if you operate networks of thin affiliate sites you're terribly limited in how effective your spin-post-check cycles can be since the goal is direct injection into the sale channel from the initial search click.
Skinny affiliate sites have minimal original copy and limited visitor value. It's powerful to bring them up the serps and get these types of pages organically ranked. No kidding right? No not really. The cause-effect relationship between price and organic ranking is made more difficult by the constant adjustment needed to handle ever changing search algorithms and ever increasing human-assisted page ranking.
However thin sites have one huge advantage; deployment speed. While everyone else is hoeing away on their content, trust relationships, and logical link building, the skinny affiliate farmer has already grown a huge one hundred acre co-op and by shear scale has socially self-promoted their sites into the high 10 or 20.
Unfair? Unethical? Slimy? Maybe so, however that is not the purpose of this post. Let's come back to to main plan: The choice that YOU as a web developer and marketer have to make when designing your deployment strategy for a certain niche or product line.
You may find my perspective callous but honestly I do not waste abundant time pondering that way to go. I need to try to to what works best for my clients. The $64000 choice depends on the market. Let me explain.
Once you approach a campaign that's affiliate primarily based you're faced with robust competitive challenges from other affiliates and conjointly from the merchandise/service originator. Competing affiliates produce market buzz but that buzz quickly turns into noise once everybody breaks into the game -- or if you're late to the party and there's already sturdy complete and social exposure operating against you.
Competition from the brand is additionally a serious challenge -- especially these days, when SEO consultants are everywhere (ahem). It is no secret that a lot of companies are collapsing their affiliate programs and putting the resources into complete and buzz building and dabbling in social link promotion.
Thus before you flex your affiliate site creative muscle, take into account a balance of thick and thin affiliate properties. Certain, skinny sites will help you achieve faster conversions, but prime quality pages build real link equity and can facilitate your survive within the long run...and is not this all regarding the long term?
Author Resource:-
Dorish Hill has been writing articles online for nearly 2 years now. Not only does this author specialize in Site Promotion, you can also check out her latest website about:
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