Building your business brand image doesn’t always have to be costly. There are small steps that you can take to present a successful image to your clientele. One of the easiest and cheapest ways is to invest in a professional voice over for your company’s phone system.
Remember the phrase: “You can’t judge a book by its cover?” Unfortunately this proverb doesn’t necessarily hold true, when it comes to clients making judgments about your business. Research has shown that over 85% of the opinions that people form from phone messages, are based on the tone and delivery of the message – not the words themselves. While you may think that a "plain old message" will suffice, you may want to think again. What type of message are you really sending? Have you taken the time to consider the number of clients and potential clients that are contacting you each day? When you are busy or unavailable, your phone answering system will be the voice for you. This provides you with an amazing opportunity to feature your professionalism, friendliness, product and service offerings, website information and more. The message your company uses will become an "advertisement" of sorts while the caller is waiting to reply or holding on the telephone line.
Investing in a professional voice over will ensure that your clients are receiving and forming a positive opinion about your business. Remember, it is not always “what” you say, but “how” you say it. A trained voice over artist can deliver smooth and natural voice over messages that impress both current and prospective clients. They have the experience and “know how” to deliver your message in a clear, professional and inviting manner. Since they are “unseen” and only heard, your company gets the benefit of leaving a great image.
Concerned about the cost? No need to be. Whether your business is small or large, you can afford to invest in a custom voice message from a trained voice over artist. Prices range as low as $30 for a 30 second recording to upwards of $200 depending on the length of the message. You also can choose from a variety of royalty free background music to set the tone and image you want to convey. Voice talents are trained to read and deliver your script in the exact tone you need.
While tone and delivery is critical, it is also important to make sure you are sending the right message with your words. Many voiceover talents are also script writers, and can assist your business in developing a script that will put your best foot forward to callers. If you find yourself at a loss for words, ask for a sample script and custom demo, then judge for yourself. You will find that making a small investment in your company’s telephone system can provide a great return on your investment.
Do you really want to increase sales? Attract & retain more customers? Set your business image to a new level of professionalism? Then don’t delay. Take a step to boost your company image with a professional and affordable natural voice over.
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