The nice people over at the Microsoft Corporation have masses of reasons to celebrate these days as their company stock is on the rise. This can be attributed mostly to the unbelievable success of the video game Halo 3, which was released on Monday, September 25. This futuristic 1st person shooter game has had a devoted following since the first version was released in 2001, and they're the indirect driving force behind the increase in the Microsoft stock price.
On September 24, 2007, the day before the release of the Halo 3 video game, Microsoft saw their stock value increase by as abundant as 3.thirty five percent. By the top of the day it had settled at 29.08 dollars per share on NASDAQ, up by 1.5 percent. Regarding per week presently Monday, October 1, it spread out at 29.46 per share, and things are expected to improve even a lot of for Microsoft throughout the week.
Halo 3 has been flying off the shelves since September 25 with a record breaking a hundred and seventy million greenbacks made on the primary day. With the holiday season coming up, Microsoft is hoping that every one the publicity and sales can be centered on their Halo three video game and Xbox 360 video game consoles instead of on Playstation 3 and Nintendo Wii, as it had been last year.
Even with all of the business Microsoft has lost to Sony and Nintendo lately, they're still doing very well overall. They're a huge corporation with annual revenues reaching fifty billion dollars. Their Entertainment and Devices division makes up only concerning twelve % of that amount, but it is the fastest growing half of their company. In 2007 this division grew by twenty eight percent. This sort of growth has caused Microsoft to require their video games and video game consoles very seriously.
The Halo 3 video game value Microsoft 60 million greenbacks to make and another twenty million dollars in promotion and marketing. They are predicting that overall Halo 3 can create regarding 600 million dollars with a profit margin that is astronomical compared to most video games. Thus so much, sales have exceeded expectations and it seems sure that they will continue to do so.
Video games like Halo 3 don't seem to be typical in their success. In fact, most video games lose money. However this game is completely different, for it has a cultural phenomenon surrounding it. There's a terribly massive client base that adores this video game and simply cannot get enough of it. The first 2 installments of the Halo franchise sold fifteen million video games.
Sales of the Xbox 360 video game consoles had been lagging in recent months thanks to the recognition of Playstation three and Nintendo Wii. The Halo three game ought to help to boost their sales. Microsoft is hoping that this highly publicized chapter within the Halo video game franchise can conjointly facilitate to sell a ton of their Xbox 360 video game consoles that come with a Halo three theme and design.
The rave revues and excitement surrounding the Halo three video game has given stock investors confidence in Microsoft. They are predicting that this video game and its related products like Xbox 360 video game consoles, action figures and therefore the Xbox 360 Live game that subscribed members will play on the Internet will put Microsoft far earlier than its main competitors Sony and Nintendo.
Playstation three and Wii consoles have dominated the hearts and minds of those who play video games thanks to their technological advances, however neither of these 2 video game consoles contains a game like Halo 3 attached to it with such a huge fan base.
Microsoft has been terribly clever to marry the Halo 3 video game to their Xbox 360 video game console. Having the Halo 3 name and style on the console is sure to spice up the sales of it and bring in more revenue to Microsoft through their Entertainment and Devices division.
Thus far, those who play video games are giving Halo three rave revues and it appearance like Microsoft has hit a home run with this product. They are well on their means to regaining the crown as the king of video games and video game consoles. Halo 3 has proven to be a terribly smart investment for them, and this has helped the price of the Microsoft stock. It's risen virtually two p.c in simply one week and things are looking sensible for this scrappy, creative and innovative company.
Author Resource:-
Dorish Hill has been writing articles online for nearly 2 years now. Not only does this author specialize in Gaming, you can also check out his latest website about:
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