When your website is crawled different search engine robots follow different links created on your page. It is only ignored when you have done some HTML coding into it. Each vote is calculated for each link to your website. In short this is the way how it works.
Links which are related your website's homepage or some other page of your website will add information to PageRank. In this equation PageRank of your website is also taken into consideration. The site which is linked to your will also considers the PageRank with you. If it is a high PR website then vote always takes more weightage. So, generally talking there is a link which points to your website are not going to affect your PageRank. But, this is not going to be the same for links which are outbound. You have to take care that with whom you are linking to.
If you want to get links for your website then one thing which you can do is you can go for link exchange program. You have to put someone's link into your website and webmaster of different site will also add link of your website on their different site's pages. Always try to make sure that you should not put links on the website's which is full of links which are not related to your topic. Even if you try to link to a website which is banned then you might get penalty for that. It will surely affect your PageRank. So, make sure that you keep regular checking with all your regular partners. You also need to keep two main things in mind. One is they are also linking to your site. Second thing is website should not be banned.
If you get a doubt that they have not kept your link then you can easily ask them to replace the link. Same way if that website was banned then immediately you should remove their link from your website. If the site is banned and still you are keeping their link on your website then it will affect your PageRank.
It is very important strategy in SEO to make a note of links from your link partners. There is also one good option, you can generate back link which will point to your site. There are many different ways to generate one way links. It is not going to affect you because theoretically speaking you doesn't have control on them. There are four methods through which you can generate back links.
1.You can post comments on somebody's blog or forums which should have link to your website.
2.You can also keep original content to different social bookmarking sites. There are many different such sites available on Internet today.
3.Even you can also submit articles which are related to your topic and don't forget to put your own link in the article box.
4.You can also select the option in which you have to pay for the link exchange.
These methods will not only increase traffic to your site but also increase your PageRank.
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